Focus: Build a Community

Spread the word.

The success of Visibly will be growing and establishing a trusted community who experiences and understands the necessity our products. As we've begun re-establishing our brand in the marketplace, this phase will be focus on retaining our customers through additional engagement initiatives and cultivating a community that considers Visibly a necessity in their lifestyle.

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Increase the number of customers taking acuity eye exams through govisibly.com by 10%.

01

02

Acquire 5,000 new customers through purchasing contact lens by the end of the year.

03

Partner with at least 1 external contact (blogger, doctor, etc.) to publish co-branded content.

04

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Create B2B onboarding content for new users and get feedback from 3 external partners.

Tactics

Expand Marketing Footprint

Identify key marketing hires (full time and third party) to effectively scale and grow efforts

SEO/SEM Specialist, Graphic Designer, Video Creator and Editor

Connect with Public Relations Specialist and strategically expand brand messages within the industry

Connect with influencers, corporate partners and evangelists to spread word of Visibly

Produce Organic Content

Create a launch campaign announcing expansion into contact lens market

Implement email marketing campaigns based off of existing customer data

Examples:
- Reminder to renew prescription
- Inside look showing the ease our vision test
- How to take advantage of telehealth

Create Collateral and Brand Materials

Design standardized, branded collateral pieces that can be utilized to market Visibly

One-pager
B2B sales presentations per target audience for potential partners
B2B marketing materials for existing partners
D2C marketing materials for potential customers
D2C marketing materials for existing customers

Grow through Optimization and Ads

Implement advanced SEO and Google Adwords strategy with third party agency

Initiate social media ads to increase engagement and awareness

Measure Marketing Tactics

Utilize software to review the growth of social media accounts and effectiveness of published content

Measure the effectiveness of CTAs on website to take vision exam through social media messaging and email marketing

Analyze website bounce rates and particular pages that are seeing drop-offs

Review partners' websites/portals and analyze how Visibly tests are presented

Continue to Update Website

Implement new content to our website to be seen as a trusted and reliable resource

Incorporate blog and resource library
Feature evangelists and success stories from users (doctors, patients, and more)
Create an exclusive portal for doctors to further nurture our relationships