Focus: Increase Brand Recognition
Let's hit the ground running.
A consistent theme that was conveyed in each of my conversations over the past few weeks is that Visibly is lacking brand awareness. During my first 30 days, I will begin initiating a number of tactics that will continuously evolve and expand to begin, and continue, increasing our overall brand recognition.
Goals
01
02

Increase organically created social media content by 30%.

Design and implement at least 2 branded social media templates into editorial calendar.
03
04

Create a landing page and social media content explaining how Visibly helps during COVID.

Increase B2B audience on LinkedIn by
150 followers.
Tactics
Identify Our Ideal Brand Voice
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Storyboard as a team to define everything our brand likes and dislikes as well as whom we want Visibly to be
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Humanize our brand through content and branding to build relationships versus transactions​
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Implement customer service and general response strategy so our voice is consistent
Produce Organic Content
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Establish and implement an editorial calendar to stay consistent and maximize engagement
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Create and publish branded content across social media channels establishing our brand's voice in the market
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​Share externally curated content to begin passively building relationships within our network
Implement Marketing Budget
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Allocate marketing budget dollars to support the growth of the business
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SEO and paid advertising​
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CRM/metric-tracking software
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Website redesign
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Email marketing
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Lead conversion and nurturing
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Advertising
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Marketing hires (full time and third party agency)
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Optimize Social and Web Pages
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Add appropriate links, relevant keywords, business information, and hashtags to social accounts to attract more followers
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Direct links to purchase eye exam, contacts, and other products
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Implement SEO to increase brand exposure​
Measure Marketing Tactics
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Identify KPIs aligned with overarching goals and tactics to begin tracking marketing ROI
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Implement software that will allow us to effectively track A/B testing, link clicks, website traffic, and social media analytics
Restructure Existing Website
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Introduce new ideas to restructure the current website to better tell our story and align our brand with our target audiences
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Incorporate direct and clear messaging about what we do and how we do it
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Describe our mission and vision, and explain the user experience
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