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Capital Harvest on the Plaza

Freelance Job

Capital Harvest on the Plaza is a farmer's market that takes place weekly near the Ronald Reagan Building and International Trade Center. The market features farm-fresh edibles and artisanal novelties and is intended to be eco-friendly, informative, entertaining, interactive, and original.
 

services: e-mail marketing, content creation, social media

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I oversaw the external email marketing communication that was distributed to all attendees of the farmer's market.

Email Marketing

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Vendor Management

We managed the vendors who wanted to participate in the market by ensuring proper registration, collecting correct licenses, and regulating the products that were to be sold.

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Content Creation

A concrete content strategy with enhanced graphics was implemented to create cohesive messaging across communication channels.

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Social Media

Our social media strategy was comprised of over 20 posts going out per week across all channels to keep our audience informed on what to expect from the market. 

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