Capital Harvest on the Plaza
Freelance Job
Capital Harvest on the Plaza is a farmer's market that takes place weekly near the Ronald Reagan Building and International Trade Center. The market features farm-fresh edibles and artisanal novelties and is intended to be eco-friendly, informative, entertaining, interactive, and original.
services: e-mail marketing, content creation, social media
photo credit: Congressional Seafood Co.
I oversaw the external email marketing communication that was distributed to all attendees of the farmer's market.
Email Marketing
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photo credit: Capital Harvest on the Plaza
Vendor Management
We managed the vendors who wanted to participate in the market by ensuring proper registration, collecting correct licenses, and regulating the products that were to be sold.
Content Creation
A concrete content strategy with enhanced graphics was implemented to create cohesive messaging across communication channels.
Social Media
Our social media strategy was comprised of over 20 posts going out per week across all channels to keep our audience informed on what to expect from the market.
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photo credit: Capital Harvest on the Plaza
what they're saying
When it comes to outsourcing marketing services, there are many options that talk a good game, but Taylor gets the job done. She understands the mission, then effectively executes and delivers tangible results. Taylor is professional and forward-thinking. She leverages her knowledge and experience to successfully complete projects and adds value.
Kelly Morris | Owner, KSM Marketing